How did Room Juice come into being? Let designholeonline.com tell the story:

“Susie, has a long list of design experience behind her. Her first career was working as a Wall Street analyst. But her mind was often on design. Through the years, she tackled some large projects. After her son left for college, she returned to school for a degree at the Fashion Institute of Technology. Kristen earned a BFA in interior design from FIT, where she won the top award for her rendering skills. Woot! She is now working on interior design of a 1950′s home.”

Room Juice exists to fill the gap between working with a designer in person and having the sales assistant at a home furnishings store help coordinate merchandise. Today’s tech makes it possible for the client to set the budget and boundaries of the project, and in return get fast, excellent design advice using immediately available resources. And that’s one big woot for the client.